Office of the City Manager
City Manager Amy Arrington
Building the brand guide
The City of Normandy Park has taken a giant leap forward by creating its first-ever brand guide. This monumental achievement has been established to represent our City and ensure consistent communication amidst an ever-changing landscape. It provides a roadmap that can be passed down from generation to generation of leaders, enabling us to promote the tranquility, nature, and sense of community that Normandy Park embodies.
The idea for the guidebook came to fruition during the 2021 Goal Setting Process, where the City Council identified branding as a top priority goal. After months of planning, research, and discussions, the City officially embarked on a branding journey in February 2022. The process started with the establishment of a focus group of enthusiastic Normandy Park residents. Through a series of surveys sent to these residents, as well as surveys to City staff, Council members, and discussions within the City Council Communications Committee, our consultant (575 Inc.) was able to create a persona for the City’s brand that laid the foundation for visual and voice identity creation. The visual identity and voice identity elements of the City’s brand were developed and then shared, discussed, and agreed upon by a majority of the City Council, with the new logo design chosen through a survey to the City Council.
The guidebook defines how the City should look, feel, and sound. It has been designed to be used by City staff, volunteers, and other City leaders dedicated to communicating consistently, efficiently, and effectively with the public. Additionally, it serves to promote community pride and economic development. Living the City’s brand strategy is just as necessary within the office walls of City Hall as it is when communicating with residents or local businesses. Together, we are all rooted in the Normandy Park community, from Trees to Sea.
It took an entire year’s worth of branding development work to culminate in delivering the brand guide to the City Council in February 2023. This achievement marks a new chapter in the City’s journey, inspiring us all to embrace our city’s spirit and brand. Let us continue to work together to build a thriving community we can all be proud of.
“…the City Council identified branding as a top priority goal.”
Amy Arrington, City Manager
City of Normandy Park
801 SW 174th Street
Normandy Park, WA 98166
(206) 248-8246 (Direct Phone)
City Manager Report – May 15, 2025
City Council Meeting Roundup. On Tuesday, May 13th, the City Council held its regular monthly meeting. Here are the meeting highlights to help keep you informed. Arts Commission Annual Presentation – Arts Commission members Chair Nadia Counter and Lawrence Peryer updated the City Council on the Commission’s work plan. We learned about past successes and the year ahead. Between meeting and event hours, members of the Arts Commission have volunteered for more than 280 hours this past year, promoting the arts in Normandy Park.
• Proclamation for Safe Boating Week – In recognition of the importance of safe boating practices, the City Council declared the week of May 17th – 23rd, as Safe Boating Week
City Manager Report – May 9th, 2025
Citizen Satisfaction Survey Closing Soon! The Annual Citizen Satisfaction Survey will close on Monday, June 2, 2025. Thank you to all the residents who have already taken the survey. For those who haven’t completed the survey, please take a moment to share your thoughts on public safety, parks, permitting, public works, and communication – your input can drive real change! To date, over 380 residents have completed the survey. Here are some fun facts from the information that has been gathered so far:
City Manager Report – May 2nd, 2025
Grant Opportunity for our Local Businesses Economic development is vital to our City, so we are always on the lookout for opportunities to support our local businesses. Because of this, I want to share some information about a grant that could help a Normandy Park business flourish. Comcast RISE is supporting the growth of small businesses and entrepreneurs committed to uplifting their local communities. The program is built to help businesses and their communities thrive with a focus on economic growth. To date, Comcast RISE has awarded 14,000 small businesses with over $140 million in monetary, marketing, and technology grants, and Comcast RISE is back in 2025.
