Office of the City Manager
City Manager Amy Arrington
Building the brand guide
The City of Normandy Park has taken a giant leap forward by creating its first-ever brand guide. This monumental achievement has been established to represent our City and ensure consistent communication amidst an ever-changing landscape. It provides a roadmap that can be passed down from generation to generation of leaders, enabling us to promote the tranquility, nature, and sense of community that Normandy Park embodies.
The idea for the guidebook came to fruition during the 2021 Goal Setting Process, where the City Council identified branding as a top priority goal. After months of planning, research, and discussions, the City officially embarked on a branding journey in February 2022. The process started with the establishment of a focus group of enthusiastic Normandy Park residents. Through a series of surveys sent to these residents, as well as surveys to City staff, Council members, and discussions within the City Council Communications Committee, our consultant (575 Inc.) was able to create a persona for the City’s brand that laid the foundation for visual and voice identity creation. The visual identity and voice identity elements of the City’s brand were developed and then shared, discussed, and agreed upon by a majority of the City Council, with the new logo design chosen through a survey to the City Council.
The guidebook defines how the City should look, feel, and sound. It has been designed to be used by City staff, volunteers, and other City leaders dedicated to communicating consistently, efficiently, and effectively with the public. Additionally, it serves to promote community pride and economic development. Living the City’s brand strategy is just as necessary within the office walls of City Hall as it is when communicating with residents or local businesses. Together, we are all rooted in the Normandy Park community, from Trees to Sea.
It took an entire year’s worth of branding development work to culminate in delivering the brand guide to the City Council in February 2023. This achievement marks a new chapter in the City’s journey, inspiring us all to embrace our city’s spirit and brand. Let us continue to work together to build a thriving community we can all be proud of.
“…the City Council identified branding as a top priority goal.”
Amy Arrington, City Manager
City of Normandy Park
801 SW 174th Street
Normandy Park, WA 98166
(206) 248-8246 (Direct Phone)
City Manager Report – April 18, 2025
Come to Wednesday’s Town Hall meeting to see a demonstration of the City’s Anti-Pursuit Equipment. On Wednesday, April 23rd, from 7:00 pm to 9:00 pm, at City Hall, the City Council will host its quarterly Town Hall meeting. The Normandy Park Police Department will start this meeting by demonstrating our anti-pursuit equipment. Some residents might ask, “What is anti-pursuit equipment?” In short, it’s a vehicle-mounted GPS Launcher that deploys a GPS tracking tag onto a suspect’s vehicle. Once the GPS tag sticks to the vehicle, it tracks it so that our Police Department can plan and coordinate an informed response while maintaining community and officer safety. We are excited to show off this equipment, which was funded 100% by a grant.
City Manager Report – April 11, 2025
On Tuesday, April 8th, the City Council held its regular monthly meeting. Here are the meeting highlights to help keep you informed.
•Waste Management Annual Report Presentation – The City Council received the annual update from Waste Management. We heard more about Waste Management’s operations and Normandy Park’s waste stream.
•Parks Commission Annual Presentation – The Parks Commission, working with City staff, has had a productive year. This presentation highlighted the projects and programs that occurred over the past year.
•Approval of the Trails Connectivity Program – The City’s Long-Term Property Acquisition Ad Hoc Committee has completed its recommendation to promote trail connectivity in Normandy Park. The recommendation was approved, and staff will start researching ownership and property details of the proposed trail connections. Owners will be contacted shortly and invited to communicate with staff to discuss and hopefully negotiate easements and required improvements to enable trail connections.
City Manager Report – March 28, 2025
The City of Normandy Park is proud to announce that we have been awarded a $45,450 grant to restore a 2-acre portion of Nature Trails Park. Since 2016, the City has been managing its urban forest restoration activities. While much has been accomplished, considerable work remains, and this grant will help with this effort.
